PRODUCER OF THE YEAR
THE AWARD FOR THE ONE WHO MADE IT HAPPEN — BUT LET EVERYONE ELSE TAKE THE CREDIT.
Great ideas don’t make themselves.
Behind every impossible production, every saved budget, every last-minute miracle and every great piece of work that somehow actually made it out into the world, there’s usually a producer quietly making it happen.
Dead Ad Society’s Producer of the Year Award celebrates those people.
Not for the biggest budget. Not for the fanciest reel. For being the producer everyone wants in the room when things get difficult — the person who protects the idea, finds a way forward and makes the work better along the way.
HOW IT WORKS
Nominate a producer you think deserves some recognition.
Tell us who they are and write us a letter explaining why they deserve it. Tell us the stories. The impossible thing they pulled off. The disaster they saved. The idea they fought for. The moment they made everyone around them better.
Funny, heartfelt, ridiculous — whatever tells us why this person is great at what they do.
THE SHULSON–MOORE PRODUCER OF THE YEAR AWARD
Last year, Dead Ad Society named its first Producers of the Year: Lora Schulson of 72andSunny and Melissa Moore of INNOCEAN USA.
And we liked Melissa’s winning letter so much that it gave us an idea.
From now on, the Producer of the Year Award will be named in honor of the previous year’s winner.
So this year, we’re looking for the next name to join theirs.
NOMINATE YOUR PRODUCER
No application fee.
Submission deadline: Sunday, Nov 1, 2026
Live show: Thursday, Nov 19, 2026
LPR — New York City